Privacy Policy
Last updated: 26 March 2026
Flowbooker Ltd ("FlowBooker", "we", "us", or "our") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, store and protect your personal data when you use the FlowBooker service.
Flowbooker Ltd is a company registered in England and Wales (Company Number 17055107). Our registered address is 8 Duncan Terrace, London, London, United Kingdom, N1 8BZ.
1. Data Controller
Flowbooker Ltd is the data controller for the personal data we process. If you have questions about how we handle your data, please contact us at admin@flowbooker.ai.
2. What Data We Collect
We may collect and process the following categories of personal data:
- Account information: Your name, business name, email address, phone number, and WhatsApp Business number.
- Booking data: Appointment details including dates, times, services requested, and customer contact information provided during the booking process.
- Message data: WhatsApp messages exchanged through the FlowBooker service for the purpose of managing bookings.
- Usage data: Information about how you interact with our service, including log data, device information, and IP address.
- Payment data: If applicable, billing information processed through our secure payment partners.
3. How We Use Your Data
We use your personal data for the following purposes:
- To provide and operate the FlowBooker booking service.
- To send and manage booking confirmations, reminders and rescheduling messages via WhatsApp.
- To manage your account and provide customer support.
- To improve and develop our services.
- To comply with legal obligations.
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Contract: Processing necessary to perform our service agreement with you.
- Legitimate interest: To improve our service and ensure security.
- Consent: Where you have given explicit consent, such as opting in to receive WhatsApp messages.
- Legal obligation: To comply with applicable laws and regulations.
5. Data Storage and Security
Your data is stored securely on Amazon Web Services (AWS) infrastructure with encryption at rest and in transit. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction.
6. Data Sharing
We do not sell your personal data. We may share data with:
- Service providers: Including AWS (hosting), WhatsApp/Meta (messaging), and payment processors, solely for the purpose of delivering our service.
- Legal requirements: If required by law, regulation, or legal process.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymised.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Rectification of inaccurate or incomplete data.
- Erasure ("right to be forgotten") — request deletion of your data.
- Restrict processing of your data in certain circumstances.
- Data portability — receive your data in a structured, machine-readable format.
- Object to processing based on legitimate interests.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at admin@flowbooker.ai. We will respond within 30 days.
9. Cookies
Our website uses only essential cookies required for the site to function. We do not use tracking or advertising cookies.
10. Children's Data
Our service is not directed at individuals under the age of 18. We do not knowingly collect data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:
Flowbooker Ltd
Company Number: 17055107
8 Duncan Terrace, London, London, N1 8BZ
Phone: +44 7843 065591
Email: admin@flowbooker.ai
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.